Anand Bagmar Essence of Testing

BIO: Anand is a hands-on and result-oriented Software Quality Evangelist with 20+ years in the IT field of which 18+ years in the software test field. He is passionate about shipping a quality product, and specializes in building automated testing tools, infrastructure and frameworks.

Anand writes testing related blogs and has built open-source tools related to Software Testing – WAAT (Web Analytics Automation Testing Framework), TaaS (for automating the integration testing in disparate systems) and TTA (Test Trend Analyzer).

You can follow him on Twitter @BagmarAnand, connect with him on LinkedIn at https://in.linkedin.com/in/anandbagmar and read his blog at https://essenceoftesting.blogspot.com.

Presentation: Measuring Consumer Quality – The Missing Feedback Loop
session level: intermediat

How to build a good quality product is not a new topic. Proper usage of methodologies, processes, practices, collaboration techniques can yield amazing results for the team, the organisation, and for the end-users of your product.

While there is a lot of emphasis on the processes and practices side, one aspect that is still spoken about “loosely” – is the feedback loop from your end-users to making better decisions.

SO, What is this feedback loop? Is it a myth? How do you measure it? Is there a “magic” formula to understand this data received? How to you add value to your product using this data?

In this interactive session, we will use a case study of a B2C entertainment-domain product (having millions of consumers) as an example to understand and also answer the following questions:

  • The importance of knowing your Consumers
  • How do you know your product is working well?
  • How do you know your Consumers are engaged with your product?
  • Can you draw inferences and patterns from the data to reach of point of being able to make predictions on Consumer behaviour, before making any code change?

Take-aways:

Attendees will have deeper understanding and appreciation of the following:

  • What is Consumer Quality and how does it help shape your business
  • Ways to measure Consumer Quality
  • Why is understanding Consumer Engagement vital to the success of your product

Workshop: Analytics Rebooted – A Workshop
session level: beginner

I have come across some extreme examples of Business / Organizations who have all their eggs in one basket – in terms of # understand their Consumers (engagement / usage / patterns / etc.), # understand usage of product features, and, # do all revenue-related book-keeping

This is all done purely on Analytics! Hence, to say “Business runs on Analytics, and it may be OK for some product / user features to not work correctly, but Analytics should always work” – is not a myth!

What this means is Analytics is more important now, than before.

In this workshop, we will not assume anything. We will discuss and learn by example and practice, the following:

  • How does Analytics works (for Web & Mobile)?
  • Test Analytics manually in different ways
  • Test Analytics via the final reports
  • Why some Automation strategies will work, and some WILL NOT WORK (based on my experience)!
  • We will see demo of the Automation running for the same.
  • Time permitting, we will setup running some Automationscripts on your machine to validate the same