Iancho Dimitrov

Musala Soft | Bulgaria

BIO: Iancho has been in the software industry for 20 years and considers himself to be an IT professional with business affinity, or the other way around. He has gone through many operational roles – software engineer, business analyst, software architect, project and program manager, CTO, Business-IT Consultant. For more than 15 years he has also been dealing with sales, marketing and key account management.

In his VP role at Musala Soft Iancho covers both business and operational responsibilities. He leads the Business Development team that drives sales and new clients acquisition. He is also responsible for assuring the business and operational success of the company’s strategic clients. This includes personally managing the Projects & Service delivery for some of the company’s key clients like Deutsche Telekom, Commerzbank, Telenor – by leading development, QA, BA and PM teams and with hands-on process engagement. Iancho is also responsible for the company’s growth in the area of innovation and emerging technologies.

Iancho enjoys sharing experience – and his talks are focused at the intersection of technology, business, management, innovation and IT expert’s life and career.

TALK: Making (Business) Sense of Test Automation

Session level: intermediate

Test Automation is a great way to achieve agility and speed, to save time and reduce the amount of tedious tasks your QA team needs to handle. On the other hand, it is neither a silver bullet, nor it is applicable for every project. In order for it to be part of a project it must surely make business sense.

How do you evaluate and justify the introduction of Test Automation in your project – and keeping it in the long-term? How do you make sure it brings maximized benefits that are recognized by the project team, management and business stakeholders? What measurable goals and metrics can you set, track and share so you transparently show the return of investment in Test Automation? How to regularly present information about work done and results achieved in a way understandable by a broader audience? What prioritization approaches can help you achieve biggest impact? What can you do to keep ‘costs’ under control and not have maintenance efforts ‘explode’?

Join this session where I’ll share my thoughts and experience on these topics – and I’ll present examples, ideas and approaches that worked well for multi-year automated testing initiatives I have been responsible for.


  • Structuring your Test Automation initiative in a way that assures maximized benefits, recognized by the team, management and business stakeholders
  • Key success factors – and more importantly, most common pitfalls and reasons for Test Automation initiatives failure
  • Measurable goals and metrics for tracking and reporting to transparently show the return on investment in Test Automation.